True

True, March 1960







True, January 1962


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CAPTION: "Is a GY475 tube very expensive?"

Another one sold to Bill McIntyre at TRUE magazine. TRUE was one of the regular in-person stops on Wednesday in Manhattan -- "Look Day" for the local cartoonists. "Look Day" at The New Yorker right now is Tuesday -- go figure.






True, September 1958


true09581.jpgCAPTION: "Well, yes, it is a sort of a price war. First he raised his price, then I raised my price . . ."

A "gas price war" cartoon that was funny in 1958, when gas sold for about 29 cents a gallon. Is it still funny now? Only as nostalgia, I guess. The Cartoon Editor of True was Bill McIntyre, and his favorite cartoonist was VIP (Virgil Partch). You could count on at least one VIP in every issue. Both McIntyre and Partch are deceased.






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